How to start guest blogging

 

What is guest blogging?

Guest blogging is the process of writing articles for another company to share expertise and popularize a brand’s website. It helps content creators increase traffic, acquire new customers, improve domain authority, establish themselves as industry leaders and experts, improve brand recognition, and maintain relationships with companies in the same industry.

Why should you start guest blogging?

Writing evergreen articles or creating other forms of content that are relevant and appropriate for an affiliate is a challenging task. However, it offers several benefits to guest bloggers. By sharing their expertise, companies gain high traffic, new leads and customers, domain authority, brand awareness, and good relationships with businesses in the market. In addition, it enables brands to gain continuous growth and gain customer trust.

Guest blogging is beneficial to both the author and the website hosting their content. Becoming a guest blogger improves brand exposure to different audiences and attracts people who are interested in a specific topic.

Now that you have reasons to hire professionals to create quality blog posts, let’s move on to the next section to discuss the benefits of this effective technique.

Benefits of guest blogging

Creating original and quality content for companies in the same industry is not an easy task, but it is worth the effort because it brings various benefits:

• High website traffic;

• Wide reach;

• Good relationships with influencers and well-established companies in the industry;

• Further sharing on social networks;

• Heavy social media following;

• An established position as an industry leader and expert;

• Other backlinks to your website;

• High brand awareness;

• Qualified potential customers;

• Fast sales cycle;

• Large volume of sales;

• Deep knowledge of content marketing and new skills;

• Different views and information for readers.

How to start guest blogging

There are a few steps you should be aware of to start guest blogging. We will discuss them in more detail below.

1. Look into guest blogging options. As we mentioned in the previous section, when looking for hosting opportunities, pay attention to sites that operate in your industry. The blogs you are looking for should be in the same niche, have an audience that will be interested in your company, and have a high level of engagement. Search for potential clients through Google search, abundant guest bloggers, social media, competitor backlinks, or guest blogger communities. MyBlogGuest is one example of such a community.

2. Familiarize yourself with the content of your target website. Before you start writing any guest posts, you need to understand the content of your target blog. Research the audience they write for and the type of content they publish. You should be aware of all these facts before writing for them.

3. Explore guest posts on these blogs. View and analyze guest posts from other authors and compare them to articles published by the owner. Find out if they have managed to appear as the owner’s blog posts. For this, look at the number of comments and shares. If the audience does not show a high level of engagement, it is better to avoid such blogs. It will not allow you to build authority or drive traffic to your website.

4. Find out what types of writers the site needs. Check out some of the resumes of the experts invited to write posts. It will allow you to find out what types of people they work with: freelancers, bloggers, or business owners.

5. Study their instructions. Before contacting the blog owner, you should first review the guest posting guidelines and try to follow them when creating a guest post. Be aware of what kind of posts they would like to see, the format, and other essential details. It is necessary to avoid complications during your partnership and make a great article.

6. Present a great idea for your post and write the article. Once you read the guidelines, you will surely know what this or that blog requires. If it mentions submitting a subject matter, you can prepare a few of the most suitable ones. Depending on the quality of the content on this site, you should prepare a related post. Look at previous guest posts and create something similar to keep your content relevant.

7. Create a guest resume. This section is the most important for you because it contains links to your promotion. Do your best to portray yourself as an expert to gain trust. You can include a link to your website, social profile, or information about your background and experience.

8. Track and evaluate the performance of your post. Finally, you need to track the progress of your guest post. If you’re trying to increase traffic to your site, measure results with Google Analytics. This is how you determine the success of your article.

How to find guest blogging opportunities

As a guest blogger, you will look for opportunities to place your articles on relevant high authority websites. While doing this, be sure to check blogs that are relevant to your industry and have an audience that will be interested in your company. For example, if your brand sells and specializes in beauty products, it is better to find a website that has information about cosmetics, skincare essentials, fragrances, etc.

Use Google search

Most blogs that need guest bloggers will announce it on their website. You can easily find them using Google search operators.

Let’s say your brand provides marketing automation software solutions to customers. To find a place to post something related to your industry, you need to create a Google query that includes your main keyword plus “submit a guest post” (use quotes) to get all the marketing automation sites that are open for posting guest posts. Your query should look like this:

Marketing and marketing platform + “submit a guest post”

Take a look, you will instantly receive approximately 15,800 results for your query. All you have to do now is find the most relevant websites for your business.

Consider prolific guest bloggers

Another opportunity is to find great writers in your industry who always come up with relevant and quality content. Check out their social media accounts to see their articles and the companies they promote. These tags can be perfect for your articles as well. Google them and see if it’s possible to publish a guest post. Explore their guidelines.

To find an influential guest blogger, you should create the following query on Google:

Name + “guest post” (use quotes)

For example, let’s look at the guest posts written by Kay Dexter, a marketing strategist. You can see the required query below:

Kay Dexter + “Guest Post”

 

Typing this way will get you a website that features Kay Dexter’s guest posts.